How many times have you passed a salespage saying that the offer will end tonight at 12AM?
Which ever ways, these are usually just words to make the visitor buy your product. However when your visitors visit the same page a few days later, they will be told that the SAME offer will end that night...like again?
Do you that by doing so, you are actually losing their trust! They will then know that you always have something up, so the next time you play the same game, they will just turn away because they know they can get the SAME offer any time. They wont fall for the same trick again! They are not stupid, neither are you.
Read much more in the description.